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Are Fear and Resistance Blocking Your Marketing?

Imagine this conversation, between me and a client who’s looking to bring in more business.

Me: What about giving your potential client a quick call?
Client: That’s not really in my lane.
Me: How about grabbing lunch with a colleague you haven’t seen in a while?
Client: They already know me. Not sure what difference that would make.
Me: Could you reach out to some current clients and deepen those relationships?
Client: They hear from me monthly already via my newsletter.
Me: That’s the generic newsletter your assistant sends out, right?
Client: …Yes.

If You Dread Follow-Ups, Your Prospective Clients Will Too

by C.J. Hayden | Fear & Resistance

The classic approach to following up with prospective clients brings some challenges with it. You may picture yourself picking up the phone to ask them some version of, “Are you ready to hire me?” Or sending an email or text with the same question. If it’s a potential referral source you’re following up with, the question may become, “Got any referrals for me?” For many self-employed professionals, following up in this way isn’t much fun. In fact, it may feel disagreeable enough that you avoid it entirely.

How Much Do You Love Your Prospective Clients?

by C.J. Hayden | Marketing Mindset

Does it seem strange to use the word love when referring to a business relationship? Substitute another word if you prefer — “like,” for example, or “respect.” However you want to express it, the point is to consider how much you care about the people you sell to — their needs, goals, desires, concerns — all the elements of their lives that might be involved in their decision about whether to buy from you.

How Easy Can Marketing Be?

by C.J. Hayden | Marketing Plans & Strategies

I often speak to groups of self-employed professionals and creatives about what works and what doesn’t to get clients. We talk about the effectiveness of active, relationship-oriented strategies like networking online and in person, building referral partnerships, speaking to groups of potential clients, and following up persistently with interested prospects.

Does Your Marketing Spark Joy?

by Kristine Carey | Marketing Mindset

Marie Kondo (author of The Life Changing Magic of Tidying Up is famous for encouraging you to ask if the things you surround yourself with spark joy. What if you applied this concept to your business marketing?

10 Ways to Get Your Marketing Unstuck

by C.J. Hayden | Getting Things Done

Have you ever found yourself knowing exactly what you need to do about marketing your business… and then not doing it? You are not alone. Many self-employed professionals and creatives find that the hardest part of marketing isn’t figuring out what to do. What’s hard is actually doing it.

Is Procrastination Holding Back Your Marketing?

by C.J. Hayden | Getting Things Done

When you look at your marketing to-do list, do many of the items on it look all too familiar? Have entries like “call Dolores Sanchez” and “follow up with Wallingford Corp.” been copied from a previous week? Putting off unappealing tasks may be human nature, but for a self-employed professional, procrastination can be deadly.

Delays in contacting a prospect can lose the business to the competition. Failing to get the word out about an upcoming event may forfeit dozens of opportunities. When prospects don’t hear from you for a while, they forget you exist. Wasted marketing time can never be recovered. By the time you realize you might not make your sales goals for the month, quarter, or year, it may already be too late.

Doing What Comes Naturally in Marketing

by C.J. Hayden | Marketing Plans & Strategies

One of the worst marketing mistakes a self-employed professional can make is creating a marketing plan that consists of activities you don’t enjoy and aren’t good at. There’s no boss looking over your shoulder, so who’s going to make you do things you don’t want to? It’s much more likely that a plan you find distasteful and difficult simply won’t be executed.

Professionals often tell me they don’t like marketing or selling, but many times I find that what they truly dislike is the tactics they’ve been trying to use.

In Sales Conversations, Specificity is King

by Kristine Carey | Sales Conversations

When talking with a potential client, do you find yourself being too vague when describing your business? Don’t worry! This trap is easy to fall into — and easy to get out of. When it comes to having sales conversations, specificity is king.

Avoiding Sales? Stop Selling and Start Serving

by C.J. Hayden | Marketing Mindset

"I don't like to sell." "Asking people for business makes me uncomfortable." "Selling feels manipulative and sleazy." "I'm good at what I do. Why don't clients just come to me?" If any of these thoughts seem familiar, you may be hanging onto an unhelpful perspective...

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