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Are Fear and Resistance Blocking Your Marketing?

Imagine this conversation, between me and a client who’s looking to bring in more business.

Me: What about giving your potential client a quick call?
Client: That’s not really in my lane.
Me: How about grabbing lunch with a colleague you haven’t seen in a while?
Client: They already know me. Not sure what difference that would make.
Me: Could you reach out to some current clients and deepen those relationships?
Client: They hear from me monthly already via my newsletter.
Me: That’s the generic newsletter your assistant sends out, right?
Client: …Yes.

If You Dread Follow-Ups, Your Prospective Clients Will Too

by C.J. Hayden | Fear & Resistance

The classic approach to following up with prospective clients brings some challenges with it. You may picture yourself picking up the phone to ask them some version of, “Are you ready to hire me?” Or sending an email or text with the same question. If it’s a potential referral source you’re following up with, the question may become, “Got any referrals for me?” For many self-employed professionals, following up in this way isn’t much fun. In fact, it may feel disagreeable enough that you avoid it entirely.

How Much Do You Love Your Prospective Clients?

by C.J. Hayden | Marketing Mindset

Does it seem strange to use the word love when referring to a business relationship? Substitute another word if you prefer — “like,” for example, or “respect.” However you want to express it, the point is to consider how much you care about the people you sell to — their needs, goals, desires, concerns — all the elements of their lives that might be involved in their decision about whether to buy from you.

What If Love Is the Answer to Marketing?

by Kristine Carey | Marketing Mindset

Do you love your marketing? Have you considered that it might be possible to market from a place of love, doing marketing activities you love, all so you can serve your beloved clients even better?

How Easy Can Marketing Be?

by C.J. Hayden | Marketing Plans & Strategies

I often speak to groups of self-employed professionals and creatives about what works and what doesn’t to get clients. We talk about the effectiveness of active, relationship-oriented strategies like networking online and in person, building referral partnerships, speaking to groups of potential clients, and following up persistently with interested prospects.

Three Ways to Make Marketing Easier on Yourself

by Kristine Carey | Marketing Mindset

Maybe this sounds familiar: you’re staring at your marketing to-do list, fully aware of how important it is to get things planned and executed, and yet getting started feels hard.

Can Follow-Up Actually Be Fun?

by Kristine Carey | Following Up

When you think about following up, does it seem fun to you, or does it seem more like something you wish you wanted to do? It’s probably not so surprising to learn that following up is something that quite a few of us don’t love doing.

Does Your Marketing Spark Joy?

by Kristine Carey | Marketing Mindset

Marie Kondo (author of The Life Changing Magic of Tidying Up is famous for encouraging you to ask if the things you surround yourself with spark joy. What if you applied this concept to your business marketing?

To Get More Clients, Rely on Your Strengths

by C.J. Hayden | Marketing Plans & Strategies

When you look back at what you’ve accomplished in your business so far this year, it’s natural to judge your progress and results against what you intended back in January. What frequently results from a process like this is a catalog of everything you haven’t done, or have done wrong. But I believe it’s even more important to consider what you’ve been doing right this year.

10 Ways to Get Your Marketing Unstuck

by C.J. Hayden | Getting Things Done

Have you ever found yourself knowing exactly what you need to do about marketing your business… and then not doing it? You are not alone. Many self-employed professionals and creatives find that the hardest part of marketing isn’t figuring out what to do. What’s hard is actually doing it.

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