Three Ways to Have Fun Getting Your Marketing Done

Three Ways to Have Fun Getting Your Marketing Done

There are days when you wake up ready to go, eager to get the word out about your offerings, and then there are other days when, well… you’re just not feeling as eager, or clear, or motivated, or… *sigh*

Is there anything you can you do on those days when it feels harder to do the marketing you really — truly! — want to (and need) to do? Yes, of course there is. Enter…

Fun!

Don’t Know How to Sell? You Can Still Have Sales Conversations

Don’t Know How to Sell? You Can Still Have Sales Conversations

Many self-employed professionals believe they don’t know how to sell. You’re justified if you think that of yourself. You didn’t go into business to be a salesperson. You became self-employed because you wanted to help people with web design or personal training or architecture or resumé writing. In order to get clients, you need to have sales conversations, but they aren’t something you’ve ever trained to do. You may even believe you’re no good at them.

Let’s fix that.

How to Have a Sales Conversation Without Feeling Sharky

How to Have a Sales Conversation Without Feeling Sharky

Do you err on the side of not being assertive enough because you’re afraid you’ll come off as sharky when talking to a potential client?

I know I did.

Those early days of business, when I was eager to get clients, yet didn’t really know how to do that, I vacillated between being too assertive, AKA sharky, and not assertive enough. Those were some uncomfortable days to be sure!

Written Content Can Be the Answer to Your Follow-Up Woes

Written Content Can Be the Answer to Your Follow-Up Woes

To the average self-employed professional, following up with prospective clients feels awkward or even scary. You hate making phone calls that might not be welcome. You think you might be pestering people. You worry about being rejected. You aren’t sure what to say. After all, how many times can you ask, “Are you ready for us to work together?”

I get it. My clients and students share concerns like these with me all the time. I’ve even had them myself.

Following Up Can Be Fun – Really!

Following Up Can Be Fun – Really!

When you think about following up, does it seem fun to you, or does it seem more like a hassle, a should, or something you wish you wanted to do? Surprisingly — or perhaps not so surprisingly — following up is something that quite a few of us don’t love doing. What if there was a way to make it fun? Read on for ideas on how to follow up in ways that actually sound good to you!

Do It with a Buddy
Pick one of your favorite people to buddy up with and hold each other accountable. Rather than thinking of it as work, think up a fun name for the time you spend together (virtually or in person). For example, you can say things like, “How’s the alligator wrestling going?”

To Get More Clients, Rely on Your Strengths

To Get More Clients, Rely on Your Strengths

It’s the time of year when we self-employed professionals often begin to look back at what we’ve accomplished in our business over the last twelve months, and judge our progress and results against what we intended back in January. What frequently results from a process like this is a catalog of everything you haven’t done, or have done wrong. But I believe it’s even more important to consider what you’ve done right this year.

My new client “Rhoda” had looked over her past year’s results and was feeling discouraged when we had our first coaching session. She’d hoped to get 10 new graphic design clients this year.

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