Kristine Carey, Author at Get Clients Now!

Marketing: The Bottom Line Your Business Needs You to Pay Attention To

by Kristine Carey | Marketing Plans & Strategies

Your business has multiple aspects to it, things that need attention. Some are more important than others, some more fun than others. There’s one bottom line that needs consistent attention no matter what though, and that’s marketing.

Marketing can have vague connotations: does that mean posting fliers, or hiring a consultant? Does it mean going to mixers, or investing in social media? It could mean any or all of these marketing strategies; while it’s important to find the right marketing strategies for you and your business (you can read more about that here), what’s most important is that you do some kind of marketing on a regular basis. If not, your business will soon be in trouble. The question is, what’s the best way to do that?

How to Figure Out What Marketing Strategies to Use

by Kristine Carey | Marketing Plans & Strategies

Maybe you’ve been there: you’re talking to someone in your industry at a mixer and they ask you if you’re using [insert name of the latest trend here] to market your business. Or you’re talking to a seasoned business owner and they say that “everybody” in your industry uses [a certain marketing strategy], making it sound mandatory. You stand there frozen: a) not knowing if those strategies are right for you; or b) wondering what you did wrong, because you tried those strategies and they didn’t work. You’re left wondering, how do you figure out what marketing strategies are the right ones for you?

Inspiration for Your Business & Marketing

by Kristine Carey | Marketing Mindset

I was talking with a good friend and business colleague over dinner recently about being busy. She has very little free time: busy personal life, plus her business to run, and I the same. We both felt pinched for time and were longing for some space, literally and mentally, from those things that are required just to keep our businesses running on a daily basis. We agreed it seems as if there’s a giant mountain of things that we need to do that can sometimes feel like a heavy weight, and only when that work is complete do we have time to do other things.

Keep Your Marketing Well Full

by Kristine Carey | Marketing Mindset

There you are, sitting at your desk, ready to get the word out about your business. Trouble is, you not sure what to say, or how to say it. Adding to that, it seems like you’ve said everything 100 times before. Bottom line: you’re feeling a distinct lack of inspiration. Sounds like the perfect time to fill your marketing well!

What does it mean to fill the well? It’s a phrase I learned from reading The Artist’s Way by Julia Cameron. The book is a guide to uncovering your creativity, and one of its first suggestions is to set aside time each week to replenish your well, the source of your creativity.

Consistency and Accountability: Complementary Bedfellows

by Kristine Carey | Getting Things Done

Are consistency and accountability related?

Yes!

Consistency is the capacity to show up for something over and over, to produce results that are equivalent over time; stay the course, steady as she goes.

Accountability means you stay true to your word, that you can be counted on. You say what you’re going to do, and you do it, holding yourself answerable.

What do these have to do with getting the word out about your small business?

You, Your Marketing, and Staying Accountable: Why Does it Seem So Hard?

by Kristine Carey | Success Ingredients & Tools

Perhaps this sounds familiar: you think about doing marketing, put it on your calendar, call an accountability buddy, tell yourself you got this, and… an hour later you’re watching YouTube videos of fluffy kittens and eating chocolate.

What happened? You did what the experts say to do to keep yourself accountable:
Get a buddy – check
Put it on the calendar – check
Give yourself a pep talk – check

Are You Hearing the Siren Song?

by Kristine Carey | Success Ingredients & Tools

Recall this story of Ulysses: his ship is passing the Sirens who live along the rocky shore, and he asks his men to tie him to the mast so he won’t succumb to their Siren Song, smashing the ship into the rocks.

Flash forward to your business today and compare this story to your marketing. There are plenty of Sirens calling to you; are you in danger of smashing into the rocks and wrecking your business ship? Below are several Siren Songs, and how you can safely navigate through them.

Are You Circling Dallas?

by Kristine Carey | Fear & Resistance

I’m not sure where I first heard the term but I fell in love with it immediately: Circling Dallas. Being a Texan I naturally think everything orbits the Lone Star State; however, that’s not what I’m talking about. Circling Dallas refers to that state where you are going somewhere and you just can’t seem to land. You could be going to an event and you just can’t seem to make it out the door. Or you’re going to write an article and you can’t sit down and get typing. Or, you’re going to get around to your marketing any minute now, just as soon as you do the dishes, walk the dog, rearrange your desk, and plant those petunias. Even if you’ve gone to the effort of making a marketing calendar, and choosing your preferred marketing strategies, you find yourself still not taking the necessary steps to get going.

Not Feeling the Marketing Love?

by Kristine Carey | Marketing Mindset

Ever have one of those days when you’re just not feelin’ it? You can’t seem to get yourself to do any marketing. The marketing you’re doing doesn’t feel inspiring. You’re not sure where to start to make things different. The thoughts swirling around in your head are making you suspect you might be a business fraud. Sounds like you’re not feeling the marketing love.

The good news is you can do something about it.

To minimize the days where you’re feeling out of sorts, marketing-wise, allow the following to serve as inspiration to help you feel the love again.

Are You Testing Your Marketing Strategies?

by Kristine Carey | Marketing Plans & Strategies

As a business owner, it’s natural to have lots of ideas about getting the word out about your offerings and to want to test out new ways. You’ve tried different marketing techniques, some of which you liked more, some that worked better, and some you’re convinced will work eventually. The question is, what’s really working, and how long should you test something to know?

Testing requires two things: curiosity and measuring. Curiosity to try something new, and measuring so you’ll know how well it’s working and whether it’s worth continuing to do. Here are several things to keep in mind when you’re testing different marketing strategies:

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