Three Ways Persistence Helps Your Marketing
Never say die!
This familiar battle cry speaks to what’s required if you are in business for any length of time. Having a business requires persistence: persistence in showing up to do your work every day, persistence in delivering the value your company offers, and persistence in your marketing.
How persistent are you, marketing-wise?
You, You Can Stay
I heard a story on the This American Life podcast about a man waiting on a subway platform, and in the crowd was another man walking up to people, saying, “You’re In. You’re Out. You, you can stay. You — gotta go.” The story teller found himself secretly wanting to be picked to stay, which was odd since what the man was doing was completely arbitrary.
Persistent, Consistent Follow-Up Pays Off
Let’s call my client Sandy. She was first referred to me by an instructor in the professional training program she was taking. (Hint #1: Develop referral partnerships with other businesses and professionals who serve your audience.) Sandy called me to inquire about becoming a client. (Hint #2: Clients who are referred to you typically result in sales conversations right away.)
Getting Your Must-Do Marketing Items Done Before Year’s End
As the holiday season approaches, it can be overwhelming to think about what needs to be done before the end of the year. For you personally, there are often extra family and social obligations. Adding your business marketing to-dos on top of that can create an even bigger sense of obligation and overwhelm.
Luckily, there’s something you can do about that.
When getting your end-of-year marketing done, try these tips to make your life easier and create space for those things that are most important, personally and professionally.
Asking for Help Is Not Cheating
A desperate self-employed professional contacted me recently. “I need to get clients immediately,” she said. “I’ve been trying for months with no success, and I’m almost out of money.” When I asked her how she had been marketing herself all this time, she gave me the following list of what she had been doing:
- Attending networking events where she met people, introduced herself, and exchanged business cards
- Launched a brochure-style website describing her services
- Started a Facebook page and began posting promos for her business and links to content she found interesting
- Printed some flyers and posted them on bulletin boards around town
Four Ways to Measure Your Marketing
It’s easy to start a new year thinking, “This year will be different! I’m going to stay on track with my marketing, and really get the word out about my business.” Yet once again, the months fly by and by the time you reach mid-year, you find yourself wondering if what you’ve been doing is working. Are people more aware of your business? Are the places where you’re putting your efforts making a difference? How can you tell if the marketing you’re doing is on track?
How to Tell a Client Success Story
When interacting with potential clients and referral sources, a helpful self-promotion tool is a collection of client success stories. Everyone loves to hear stories — we find them entertaining, educational, or evocative of deeper emotions. We identify with people through the stories they tell.
Your Leadership and Your Marketing
In working with successful business owners, one of the traits I see come up often is that of being a leader. Some are natural leaders, comfortable with being in charge; others have reluctantly taken on the role. If you seem to have leadership in your bones, fantastic! However, if you find yourself more of a reluctant leader, you’ll want to develop your leadership skills so you can step more into the role.
Being a leader doesn’t necessarily mean being a take-charge, my-way-or-the-highway type of person. Being a leader means being willing to say the buck stops here and hold yourself, and those you work with, accountable.
Video: Turning Your Vision into a Plan
Now that the world’s opening up, and you’re creating a “new normal” for your work, chances are you’ve got a vision that’s forming, one you’d like to bring to life. Which may leave you wondering… how are you supposed to do that, exactly?
Three Elements You Need for a Successful Marketing Foundation
To lay a good foundation for your marketing and your business, you need essential tools and skills. In the Get Clients Now! program, we call these elements Success Ingredients. These are fundamentals that will make your marketing easier, and ensure your business is around for the long run.
Below are three different types of Success Ingredients. Having these elements in place will make your marketing activities more effective, leading to more clients and more overall business success.
