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Marketing and Sales and Fear. Oh My!

Me: How about calling the buyers directly?
Client: That’s someone else’s job.
Me: What about meeting a colleague for lunch?
Client: They already know me; not sure how that’ll help.
Me: Maybe you could get in touch with your current clients, and connect with them more deeply?
Client: They already hear from me once a month.
Me: That’s a generic message crafted by someone else, right?
Client: Yes.
Me: Perhaps something from you personally would help foster greater loyalty; subtly encourage them to stay around longer?
Client: Maybe. I’m not sure…..

This is how a recent conversation went with a client.

Six Steps to Get Your Audience to Read What You Write

by C.J. Hayden | Writing & Publicity

If you’re a self-employed professional who wants to get the attention of prospective clients by writing blog posts, magazine and journal articles, case studies, or an ebook, you already know this problem. Writing material like this takes up time and brain capacity. There’s nothing worse than sweating over a piece for hours and then having only a handful of people read it.

With a bit of care and attention, you can turn that situation around, and start attracting the readers you want. Here are six steps to get your desired audience reading what you write.

Get More Clients by Doing Less

by C.J. Hayden | Getting Things Done

I’ve been hearing from a lot of overworked entrepreneurs lately. “I’m worn out from going to networking events,” they say, or, “I’m tired of always having to think up new stuff to post online.” They’re working pretty hard at marketing, it seems -– networking, blogging, posting to social media, speaking, making calls, sending out email blasts, and more.

When they don’t get the results they want from marketing, entrepreneurs usually try to take on more. If their focus has been on in-person marketing, they begin marketing online. Or if they have been writing articles and blogging and being active on social media, they decide to start speaking and giving workshops. Or if they’ve been going to lots of events and lunches and coffee dates, they add in a call-mail-call campaign.

Huff, puff… it makes me tired just to write about all that activity.

To Get More Clients, Get REAL

by C.J. Hayden | Success Ingredients & Tools

I’ve been helping more self-employed professionals build business with writing recently: articles, blog posts, ebooks, and more. To explain to them the type of editorial content professionals need to write in order to attract and land clients, I coined a new acronym, REAL:
R = Relevant
E = Educational, Entertaining, and/or Evocative
A = Authentic
L = Leads to trust

Working with these elements, I’ve realized that they apply to more than just writing. In fact, they apply to any sort of marketing a self-employed professional does.

4 Ways to Market in Your Sleep

by C.J. Hayden | Marketing Plans & Strategies

As a self-employed professional, the demands of marketing your business have the potential to give you many sleepless nights. It often seems that the list of things to do is endless, and there simply aren’t enough hours in the day to market your business, serve your clients, run your office, and keep up in your field.

Marketing and Sales and Fear. Oh My!

Six Steps to Get Your Audience to Read What You Write

Get More Clients by Doing Less

To Get More Clients, Get REAL

4 Ways to Market in Your Sleep

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