For self-employed professionals, trying to use social media marketing without regularly producing good, original content is a waste of time and money. You’ll find plenty of social media “experts” trying to convince you that anyone can use social media to get clients, regardless of whether you have content of your own to share. But that’s simply not true.
The purpose of using social media marketing for consultants, coaches, and other service professionals is threefold: 1) stay visible, 2) build credibility, and 3) get prospective clients to feel as if they know, like, and trust you. Far too much of what you’ll hear about using social media relates to purpose #1, but simply staying visible to your desired audience is not enough. If it was, we’d all be getting business by simply running ads.