Why is marketing your business so hard right now? Chances are over this past year (if you’re like me and the clients and colleagues I speak with), you’ve felt shy, hesitant, and vulnerable in ways you ordinarily don’t when it comes to marketing your business. Given the pandemic, and the uncertainty it’s created, this makes complete sense.
In 2020, many of us self-employed folks were just trying to survive. Some of us couldn’t work at all due to pandemic restrictions or home schooling needs. Others – serving industries like travel, food service, or personal care – lost our entire market overnight.
If you’re like many of the self-employed people I’ve talked with over the past year, 2020 came with plenty of challenges that sent you scrambling and doing your best to hang on. Survival became the order of the day, and making it through another day, week, or month felt like a victory (and rightfully so).
We humans are endlessly creative at finding paths to get in our own way. Even the most well-adjusted, self-aware people struggle with internal obstacles that keep them from being as effective or productive as they would like.
Last year was quite a year, and it’s left me with the question of what holds me back -– beyond a pandemic, of course.
As a long-time business owner, there are plenty of things I could list: negative self-talk, faulty assumptions, out-of-date self-image…
As I write this, 2020 is almost over. Hooray! And… it’s very likely that you didn’t accomplish all you set out to do this year. If you did meet your goals or even surpass them, you deserve extra credit. But if you didn’t, read on. (And join the club.)