Kristine Carey, Author at Get Clients Now!

The One Can’t Fail, Surefire Marketing Strategy

by Kristine Carey | Marketing Plans & Strategies

What’s your one surefire, can’t fail marketing strategy? What did someone tell you is the one thing that always works? When you think of what these strategies might be, I’m guessing things come to mind such as attending networking events or publishing articles, and these certainly can be effective marketing strategies.

If you look at the broader picture of marketing, you can see it with a unique perspective. A perspective that produces consistently great results no matter what marketing strategy you choose. A real-life, win that you can count on no matter what. Curious what it is?

Are You Marketing Productively? Or Just Pseudo-Productively?

by Kristine Carey | Getting Things Done

Productivity is a popular buzzword these days. There’s an assumption that being productive is a good thing, and in fact if you’re going to stay in business, you will need to be productive. But what does that really mean, especially when it comes to your marketing?

There’s a phenomenon I think of as pseudo-productivity: when you’re getting things done-ish. These are things that keep you busy, maybe even fill up your calendar, yet they’re not actually productive. Real productivity means you’re getting things done that move your business forward, like getting the word out about your offerings, or creating a solid foundation for your ability to serve your clients.

How to Take Your Marketing from “I Can’t” to “I Can”

by Kristine Carey | Marketing Mindset

A large part of the secret sauce for marketing is your mindset.

Not sure if you can be a good networker?
Not sure if you can write a blog?
Not sure if you can represent your company at a trade show?

You can!

When it comes to marketing, the odds of success will be stacked disproportionately in your favor if you have a positive mindset. This means believing in yourself, remembering why you love your business, and taking inspired action.

Writing for Your Business: The Five “W”s and One “H”

by Kristine Carey | Writing & Publicity

Writing is a great way to build your business, and whether you’re new to it, or have been doing it for some time, there are ways to make it easy. Below are ideas on how to write so that it can be simple, fun, and effective to accomplish, and create a steady stream of interest in your services.

What to Write
Finding inspiration for what to write is, at times, daunting. Inspiration is all around, though, and often times it’s a matter of adjusting your perception to see it. Just finished a client session? There’s an article in that!

Is Your Marketing Missing Some Basics?

by Kristine Carey | Success Ingredients & Tools

It might have happened that when you started your business, you told a few people what you were up to and clients just showed up. You may have had the good fortune of not having to work too hard to get noticed or think much about the details of your marketing; things just seemed to take off.

(If you’re saying to yourself, “Is she for real? This actually happens to people, where they don’t have to struggle to get clients, especially at the beginning?” The answer is yes, it’s a real thing.)

The Dark Trifecta of Marketing: Fear, Resistance, and Procrastination

by Kristine Carey | Fear & Resistance

When it comes to getting your marketing done, you may have the best of intentions. You’ve set aside time on your calendar, outlined the actions you want to take, and called an accountability buddy who’ll check in with you in a few hours. And yet, here you are, stopped in the face of getting things done, wondering what the heck happened.

It’s likely your old friends fear, resistance, and procrastination have come to visit.

When this trifecta hits, it can be unsettling. You’re an accomplished person, running a business and taking care of those you serve. How can it possibly be that you’re finding it hard to do the marketing you said you were going to do? Especially when you actually want to do it?

Three Must-Haves in Your Marketing Plan

by Kristine Carey | Marketing Plans & Strategies

When you run your own business, it’s important to get the word out about your offerings. In the simplest sense, that’s called marketing. The word marketing, however, is often enough to send a tiny business owner running for the hills, especially when it’s paired with the word plan.

Marketing. Plan.

It’s OK to breathe now.

Three Ways to Have Fun Getting Your Marketing Done

by Kristine Carey | Getting Things Done

There are days when you wake up ready to go, eager to get the word out about your offerings, and then there are other days when, well… you’re just not feeling as eager, or clear, or motivated, or… *sigh*

Is there anything you can you do on those days when it feels harder to do the marketing you really — truly! — want to (and need) to do? Yes, of course there is. Enter…

Fun!

How to Have a Sales Conversation Without Feeling Sharky

by Kristine Carey | Sales Conversations

Do you err on the side of not being assertive enough because you’re afraid you’ll come off as sharky when talking to a potential client?

I know I did.

Those early days of business, when I was eager to get clients, yet didn’t really know how to do that, I vacillated between being too assertive, AKA sharky, and not assertive enough. Those were some uncomfortable days to be sure!

Do Promotional Events Have a Place in Your Marketing Mix?

by Kristine Carey | Filling the Pipeline

Are you considering adding promotional events to your marketing mix? Remember that promotional events are one of six overall marketing strategies (more on that below), and can be a great way to garner visibility and gather leads to fill your marketing pipeline.

If you’re not sure what promotional events are, here are some examples:

Exhibiting at a trade show
Holding a free demonstration
Hosting your own webinar or workshop

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