Are you considering adding promotional events to your marketing mix? Remember that promotional events are one of six overall marketing strategies (more on that below), and can be a great way to garner visibility and gather leads to fill your marketing pipeline.
If you’re not sure what promotional events are, here are some examples:
- Exhibiting at a trade show
- Holding a free demonstration
- Hosting your own webinar or workshop
I’m a big fan of using attraction strategies to fill your marketing pipeline as a self-employed professional. Attraction-based tactics like blogging or publishing articles, posting on social media, and generating media publicity can all be effective ways to bring prospective clients into your sphere. Under the right circumstances, promotional events and advertising can work also.
And… attraction strategies alone are rarely enough to build a thriving business.read more
Yearend. How does it come so quickly?
It seems like just a few days ago you were looking at the year and thinking, “This year will be different!” This would be the year you actually did make a marketing calendar, try new strategies, and consistently get the word out about the good work you can do.
Or you find yourself at the end of the year, possibly in slight desperation and defiant hope, thinking, “Next year will be different!”
And you really mean it.read more
It’s the time of year when we self-employed professionals often begin to look back at what we’ve accomplished in our business over the last twelve months, and judge our progress and results against what we intended back in January. What frequently results from a process like this is a catalog of everything you haven’t done, or have done wrong. But I believe it’s even more important to consider what you’ve done right this year.
My new client “Rhoda” had looked over her past year’s results and was feeling discouraged when we had our first coaching session. She’d hoped to get 10 new graphic design clients this year.read more
As the holiday season approaches, it can be overwhelming to think about what needs to be done before the end of the year. For you personally, there are often extra family and social obligations. Adding your business marketing to-dos on top of that can create an even bigger sense of obligation and overwhelm.
Luckily, there’s something you can do about that.
When getting your end-of-year marketing done, try these tips to make your life easier and create space for those things that are most important, personally and professionally.read more
One of the most persistent barriers to the success of self-employed professionals at marketing themselves is the “I don’t know how” problem. Here’s how it often goes.
An expert or a colleague advises you to take some specific marketing action: “Collect all your leads in a contact management system” or “Write a white paper” or “Ask your website visitors to subscribe to your mailing list” or “Develop some referral partners.” You evaluate that idea, and decide it’s a good one. “Great,” you say, “that’s just what I’ll do.”read more
It’s happened to the best of us: you had good intentions of getting started early, of finishing before the deadline, of easing into the task, yet there you are, last minute, wondering how you can get things done, pronto.
This may be a familiar scenario with regards to your to-do list, but what if it happens to your marketing? Marketing can’t happen that fast, can it?read more
“I don’t know how to market,” one of my coaching clients said. “I hate marketing,” declared another. “The marketing thing feels so unnatural to me,” claimed a third.
My response to statements like these from my clients is to reply (gently and compassionately), “I don’t think that’s true. I think you’ve just misunderstood what marketing is, and how it works.”
When You Think You Don’t Know How to Marketread more
When it comes to having a sales conversation, you may find yourself melting into a puddle. You might hear yourself say things like, “What’s the big deal about asking people to do business with me? I know it’s just a conversation between two people, and that people don’t bite, so why can’t I seem to do it? I wish I could just get over myself.”
There are two fallacies that contribute to these inner critic conversations; understanding these lies can be a lifesaver because only then can you get over yourself and become the sales pro you’re meant to be.read more
Do you love your business but hate the selling part? Whether it’s calling prospective clients on the phone or writing persuasive emails and web copy, most self-employed professionals say that selling is the element of their business they dislike the most.
If it was possible to sell without having that feeling of discomfort in your gut, or those sweaty palms and increased heart rate, would you be willing to make a change?read more