marketing attitude Archives - Page 4 of 18

The One Can’t Fail, Surefire Marketing Strategy

by Kristine Carey | Marketing Plans & Strategies

What’s your one surefire, can’t fail marketing strategy? What did someone tell you is the one thing that always works? When you think of what these strategies might be, I’m guessing things come to mind such as attending networking events or publishing articles, and these certainly can be effective marketing strategies.

If you look at the broader picture of marketing, you can see it with a unique perspective. A perspective that produces consistently great results no matter what marketing strategy you choose. A real-life, win that you can count on no matter what. Curious what it is?

How to Take Your Marketing from “I Can’t” to “I Can”

by Kristine Carey | Marketing Mindset

A large part of the secret sauce for marketing is your mindset.

Not sure if you can be a good networker?
Not sure if you can write a blog?
Not sure if you can represent your company at a trade show?

You can!

When it comes to marketing, the odds of success will be stacked disproportionately in your favor if you have a positive mindset. This means believing in yourself, remembering why you love your business, and taking inspired action.

Not an Extrovert? You Can Still Market Your Business

by C.J. Hayden | Fear & Resistance

It seems that a considerable amount of marketing and sales advice to self-employed professionals is aimed at extroverts. “Go to networking events and meet new people,” the authorities say. “Speak in front of groups.” “Call people up and chat with them.”

If you are an introvert, these experts might as well be telling you to fly to the moon. What if you don’t enjoy public gatherings, dislike being the center of attention, and hate to call strangers on the phone? Can you still do well at personal marketing?

The Dark Trifecta of Marketing: Fear, Resistance, and Procrastination

by Kristine Carey | Fear & Resistance

When it comes to getting your marketing done, you may have the best of intentions. You’ve set aside time on your calendar, outlined the actions you want to take, and called an accountability buddy who’ll check in with you in a few hours. And yet, here you are, stopped in the face of getting things done, wondering what the heck happened.

It’s likely your old friends fear, resistance, and procrastination have come to visit.

When this trifecta hits, it can be unsettling. You’re an accomplished person, running a business and taking care of those you serve. How can it possibly be that you’re finding it hard to do the marketing you said you were going to do? Especially when you actually want to do it?

Three Ways to Have Fun Getting Your Marketing Done

by Kristine Carey | Getting Things Done

There are days when you wake up ready to go, eager to get the word out about your offerings, and then there are other days when, well… you’re just not feeling as eager, or clear, or motivated, or… *sigh*

Is there anything you can you do on those days when it feels harder to do the marketing you really — truly! — want to (and need) to do? Yes, of course there is. Enter…

Fun!

Don’t Know How to Sell? You Can Still Have Sales Conversations

by C.J. Hayden | Sales Conversations

Many self-employed professionals believe they don’t know how to sell. You’re justified if you think that of yourself. You didn’t go into business to be a salesperson. You became self-employed because you wanted to help people with web design or personal training or architecture or resumé writing. In order to get clients, you need to have sales conversations, but they aren’t something you’ve ever trained to do. You may even believe you’re no good at them.

Let’s fix that.

How to Have a Sales Conversation Without Feeling Sharky

by Kristine Carey | Sales Conversations

Do you err on the side of not being assertive enough because you’re afraid you’ll come off as sharky when talking to a potential client?

I know I did.

Those early days of business, when I was eager to get clients, yet didn’t really know how to do that, I vacillated between being too assertive, AKA sharky, and not assertive enough. Those were some uncomfortable days to be sure!

This Year Will Be Different

by Kristine Carey | Marketing Mindset

Yearend. How does it come so quickly?

It seems like just a few days ago you were looking at the year and thinking, “This year will be different!” This would be the year you actually did make a marketing calendar, try new strategies, and consistently get the word out about the good work you can do.

Or you find yourself at the end of the year, possibly in slight desperation and defiant hope, thinking, “Next year will be different!”

And you really mean it.

Any Consistent Activity Can Become a Marketing Strategy

by C.J. Hayden | Marketing Plans & Strategies

“I don’t know how to market,” one of my coaching clients said. “I hate marketing,” declared another. “The marketing thing feels so unnatural to me,” claimed a third.

My response to statements like these from my clients is to reply (gently and compassionately), “I don’t think that’s true. I think you’ve just misunderstood what marketing is, and how it works.”

When You Think You Don’t Know How to Market

Breaking the Logjam of Asking People to Work with You

by Kristine Carey | Sales Conversations

When it comes to having a sales conversation, you may find yourself melting into a puddle. You might hear yourself say things like, “What’s the big deal about asking people to do business with me? I know it’s just a conversation between two people, and that people don’t bite, so why can’t I seem to do it? I wish I could just get over myself.”

There are two fallacies that contribute to these inner critic conversations; understanding these lies can be a lifesaver because only then can you get over yourself and become the sales pro you’re meant to be.

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